Rooted In Fertility
Rooted In Fertility was born from a simple truth: the fertility journey shouldn't be walked alone. Founded by Laura Kradas, MPA, our practice exists to provide the compassionate support, practical guidance, and fierce advocacy that every person deserves on their path to parenthood.
Our Story
Rooted In Fertility grew from Laura's own years-long fertility journey—a path marked by miscarriages, multiple treatments, moments of despair, and ultimately, three beautiful children who are living proof that self-advocacy has a place in this process. What began as personal experience evolved into a calling: to ensure that no one faces the overwhelming complexity of fertility treatment without someone truly in their corner.
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Laura recognized that navigating fertility care requires more than medical knowledge—it demands someone who understands the emotional weight of cycle planning, the frustration of insurance barriers, the exhaustion of making decision after decision, and the isolation that can consume even the strongest among us. That's why she combined her lived experience with doula certification, a Master's in Public Administration, and a National Urban Fellowship to create a unique model of support and advocacy that addresses both the practical and emotional dimensions of fertility care.
Our Mission
We believe that fertility support should be:
Accessible — for anyone who needs it, regardless of background, identity, or circumstance.
Personalized — honoring each unique journey, story, and vision of family.
Evidence-Based — providing accurate, up-to-date, and trustworthy information you can rely on.
Compassionate — because this journey deserves kindness, not judgment.
Empowering — so you can advocate for yourself and the care you truly deserve.
Rooted In Fertility is deeply committed to serving underrepresented communities, including BIPOC and LGBTQ+ individuals and families. We recognize that systemic barriers and disparities in reproductive healthcare make inclusive, culturally responsive support not just important—but essential.
What Makes Us Different
We've Lived It.
This isn't theoretical knowledge—it's wisdom earned through personal experience, hard conversations, and the kind of vulnerability that only this journey demands.
We're More Than Information.
While we provide practical guidance on treatments, insurance, and medical advocacy, we also show up for the days when you need someone to simply hold space for your grief, fear, or exhaustion.
Think of us as an extension of your care team—one that centers your needs, translates medical jargon, helps you prepare questions, and ensures your voice is heard at every appointment.
We're Your Added Team Member.
We Advocate Fiercely.
We believe you deserve care that honors your body, respects your choices, and supports your vision of family. When systems fail you, we help you speak up. When you feel powerless, we remind you of your strength.
Our Team
With over 15 years of experience in adaptive management and strategic growth across healthcare, fintech, and education, Nathalie ensures that Rooted In Fertility's services reach diverse communities with excellence and equity. As an IVF warrior herself, she brings both professional expertise and personal understanding to our mission of inclusive care.
Laura's journey through infertility, loss, and ultimately motherhood informs every aspect of her work. With doula certification, academic training in public administration, and a National Urban Fellowship, she brings both heart and expertise to fertility advocacy. Laura is a respected voice in the NYC fertility community and is currently creating the Real Fertility Meditations series—guided meditations tailored to the unique emotional landscapes of various fertility journeys.
Our Vision
We envision a world where fertility support is as accessible and normalized as prenatal care, where no one navigates this journey feeling isolated, overwhelmed, or unheard. Through one-on-one support, educational resources, and our forthcoming meditation series, we're working to make that vision a reality.
How We Show Up
Whether you're just beginning to explore fertility options, deep in treatment, processing loss, or celebrating a long-awaited positive result, we meet you exactly where you are. Our support is non-judgmental, trauma-informed, and always centered on your needs, your timeline, and your definition of family.
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Because at the end of the day, this is about more than treatments and timelines. It's about honoring your journey, amplifying your voice, and reminding you, again-and-again, that you don't have to do this alone.