About Us
Rooted In Fertility was created to change the fertility experience from one of isolation and confusion into one rooted in clarity, strategy, and support. Shaped by Laura’s own years navigating fertility care, including loss, difficult decisions, and ultimately success, and strengthened by her formal education and ongoing training in fertility, maternal health, and patient advocacy, Rooted exists so no one has to face the complexity of fertility treatment alone. Through evidence-based guidance, personalized support, and thoughtful strategy, Rooted becomes a steady and trusted presence within each client’s care team.
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Through her personal experience, Laura came to understand that fertility care requires more than medical knowledge. It requires someone who understands the emotional weight of cycle planning, the frustration of insurance barriers, the exhaustion of constant decision-making, and the isolation that can quietly overwhelm even the strongest individuals. That understanding led her to combine lived experience with doula certification, a Master’s in Public Administration, and a National Urban Fellowship, creating a model of fertility strategy that supports both the practical realities and emotional needs of those on this journey.
Our Mission
We believe that fertility support should be:
Accessible — for anyone who needs it, regardless of background, identity, or circumstance.
Personalized — honoring each unique journey, story, and vision of family.
Evidence-Based — providing accurate, up-to-date, and trustworthy information you can rely on.
Compassionate — because this journey deserves kindness, not judgment.
Empowering — so you can advocate for yourself with confidence
Rooted In Fertility is deeply committed to serving underrepresented communities, including BIPOC and LGBTQ+ individuals and families. We recognize that systemic barriers and disparities in reproductive healthcare make inclusive, culturally responsive support not just important—but essential.