
Our TEAM

Laura Kradas, MPA
Founder and Lead Fertility Support
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Rooted In Fertility combines learnings from Laura’s years-long personal fertility journey, a Master's in Public Administration, a distinguished National Urban Fellowship, and doula certification to offer her clients a unique blend of personal experience, academic rigor, and fertility knowledge to advocate and support them on the journey to pregnancy.
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Laura's three children - dreams turned reality - infuse her work with hope. She offers authentic empathy and practical insights to her clients drawn from her journey through miscarriages and multiple fertility treatments.
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Laura is a respected voice in the NYC fertility community and a passionate advocate for inclusive fertility care. Rooted In Fertility is deeply committed to serving underrepresented communities, including BIPOC and LGBTQ+ individuals and families.
Laura currently is in production creating guided meditations tailored to address the unique emotional landscapes of various fertility journeys, making her support more accessible and inclusive.